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12:00 noon-1:00 pm EDT


April 20, 2022



Chris Olshan


The Luxury Marketing Council


Born from these chaotic times is an entirely new luxury customer: more in-control and hyper-critical, aggressively demanding with a very different mindset, aspirations and needs. A luxury customer that includes Boomers, GenX, Millennials and GenZ. A luxury customer that is not whispering but shouting, “See me!” Clamoring to be better understood, more personally engaged and served. Needing – To Be Seen!

"THE SEE-MEs” Power

What They Now Uncompromisingly Demand From Luxury Brands:

• S – Social consciousness/good corporate citizenship, a must for brands they buy

• E - Exquisite quality and craftsmanship: anything less is unacceptable

• E – Experience(s), new and compelling: “Engage me on my terms only!”

• M – Memories, more important than stuff

• E - Emotion: “Engage my passions!”

• s – service light years beyond the very best current service offered by the very best luxury


Given the last year's shift in buying and luxury, The Luxury Marketing Council has determined that there are a number of factors to look at where brands are successful and unsuccessful in "seeing me."


Join us for an in-depth discussion about the "SEE MEs!"



Chris Olshan is the Chief Executive Officer of The Luxury Marketing Council. Upon joining The Council in 2010 as Chief Marketing Officer, he ran new business development and collaborations and sponsorships for member brands. In 2011 he founded the company's millennial division, The Young Luxury Marketers' Council.

Before joining The Council, Chris was a licensed real estate broker in Pennsylvania. He is a serial entrepreneur. His first venture at 18 was a luxury cleaning and homecare service company. From 2002-2008 he specialized in connecting the most-affluent buyers with the most-affluent owners of the rarest, limited-production, exotic imports: Ferrari, Lamborghini, Porsche, Maserati, Maybach, Mercedes, Bentley and Aston Martin. He opened automotive dealerships that procured high-ticket vehicle financing and he still holds his automotive dealer license.


In addition, Chris created an acceptance of legal street racing and built an organization of more than 500 street-racers on the east coast; built a high-fashion modeling agency that engages intelligent and beautiful models to promote luxury products and services at exclusive, special events; launched a consulting practice that specialized in helping local businesses start-up, grow and market their products and services. He is a sought-after authority on the changing luxury market and customer, latest trends in technology, strategies and tactics for selling to the ultra-high-net-worth customers, the Millennial generation and the impact they have on the economy.


He has lectured at NYU Stern Graduate School of Business, LIM, Fordham University, FIT and Kent State's undergraduate school. He has also keynoted a number of global conferences including The Luxury Interactive Conference in 2011 and 2012 and The Brand Innovators Conference in 2013.


RMS Members: $10

Guests: $50*

Date: Wednesday, April 20, 2022


Time: 12:00 noon-1:00 pm EDT


Dail-in instructions will be emailed  prior to the event.

* If you're not an RMS member, now is the time to join. Join now and your membership fee will include complimentary attendance at this webinar.

Benefits of membership include: reduced rates on webinars, meetings and conferences; complimentary attendance at our Roundtable online discussions; "Top Takeaways"-capsule summaries of most meetings and webinars; Membership Directory for networking purposes; and Face to Face Fridays, a bi-monthly online networking session for members only.


"Simply the best hands-on, informational organization that addresses the current retail industry status."



Patrick McKeever, Jr.

President & Founder

The Daily on Retail

Patrick has followed retail for more than 20 years. Prior to founding Wall Street 313 LLC and The Daily on Retail in late 2018, he spent 11 years as a managing director, senior analyst and consumer sector head at MKM Partners. He has received a number of professional awards, including 2nd place in Multiline Retail for both 

stock picking and earnings estimation in the 2016 Thomson Reuters poll. He was awarded Top Stock Picker in Multiline Retail in the same poll, has been recognized in the Greenwich survey and has performed well in the institutional money manager voting process. He appears on CNBC and other networks to discuss retail and has been quoted extensively by industry publications and the financial press. Patrick started his career in equity research at Credit Suisse in New York. He is a graduate of Boston College and also has an economics-focused master's degree. 

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