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Thursday, February 13, 2025

 

Conversation with Authors Lauren Sherman and Chantal Fernandez

Selling Sexy: Victoria's Secret and the Unraveling of an American Icon

12:00 pm-1:00 pm EST

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The Retail Marketing Society is thrilled to present a conversation with Lauren Sherman and Chantal Fernandez, the authors of Selling Sexy: Victoria’s Secret and The Unraveling of an American Icon.

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During this virtual conversation, the authors will provide their insights on the rise of Victoria’s Secret from a tiny chain of boutiques to a retail phenomenon with more than $8 billion in annual sales at its peak before the brand’s tight grip on the industry finally slipped. Lauren and Chantal will highlight perspectives from their interviews with VS leaders and partners on the successes and stumbles of the iconic brand, and you’ll hear how Victoria’s Secret has made an important strategic pivot to regain the love and
trust of its customers.

 

This webinar will be moderated by RMS Member Ken Hewes who is President of Mōd Advisors LLC and a veteran retail strategist who worked closely with CEO Les Wexner and his executive team on Victoria’s Secret brand architecture.
 

We are offering our webinars this year for FREE to RMS members in good standing. Members and guests must register using the Registration link. We look forward to having you join us on Thursday, February 13 at 12:00pm EST.

Fees:

RMS Members: FREE

Guests: FREE*

Date: Thursday, February 13, 2025

 

Time: 12:00 pm-1:00 pm EST

Location: 

Zoom instructions will be emailed  prior to the event.

* If you're not an RMS member, now is the time to join. Join now and your membership fee will include complimentary attendance at this webinar.

Benefits of membership include: reduced rates on webinars, meetings and conferences; complimentary attendance at our in-person networking events; and a Membership Directory for networking purposes.

Lauren Sherman

Author

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Lauren Sherman has been reporting from inside the fashion industry for more than fifteen years. Now a special correspondent at Puck, she was the Business of Fashion’s chief correspondent, and before that a staff reporter at Forbes. She has contributed to the Wall Street Journal and the New York Times, as well as Fast Company, Women’s Health, and the Gentlewoman. She lives in Los Angeles with her husband and son.

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Chantal Fernandez is a writer covering fashion, retail, luxury, and beauty with a focus on business and culture. She is currently a features writer for The Cut at New York magazine. A former senior reporter at the Business of Fashion, her work has appeared in the Financial Times, the New York Times, Elle, and Harper’s Bazaar. She lives in Brooklyn with her husband.

Chantal Fernandez

Author

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