Halloween continues to climb the charts, as it becomes a more important holiday for retailers each year. This year Halloween sales in the U.S. are expected to top $13 billion! 
 
The clear specialty retail leader in Halloween sales is the well-known retailer Spirit Halloween whose ubiquitous dedicated "pop-up" stores appear across America this time of year.
 
Join the Retail Marketing Society webinar on October 8th as we host Steven Silverstein, the long time CEO of Spencer Gifts (parent company of Spirit Halloween), to learn more about their unique strategy that has made them the largest Halloween specialty retailer in the world! 
 
The interviewer of our "Conversation with..." format will be none other than our RMS board member Patrick McKeever, founder and principal of DoR Consumer Research.
 
To join the conversation, you must register on our RMS website. A Zoom link will be provided upon registration. RMS members can attend at no charge, and non-members can attend by paying our $50 non-member fee.