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Member & Speaker News


We are pleased to celebrate the many accomplishments of our distinguished members and speakers. 




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Retail's Seismic Shirt

"Retail's Seismic Shift" by Michael Dart with Robin Lewis, RMS Board Member

Robin Lewis and Michael Dart present a lens to the future—where “everything is headed to free,” where experiences and values matter more than the product, and where distribution starts and ends with each consumer as a “universe of one.”


Brand Management Strategies: Luxury & Mass Markets

"Brand Management Strategies: Luxury and Mass Markets" by William D'Arienzo

Professor and brand consultant William D'Arienzo presents the brand experience on a market continuum from mass market to luxury, using diverse examples from Burberry to BMW, Coca-Cola to Chanel, and Starbucks to Starwood. 

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Romancing The Brand

"Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers" by Tim Halloran

Marketing guru Tim Halloran argues that today’s effective marketers must foster a deep, committed and emotionally connected relationship with their consumer base.


Bargain Fever

"Bargain Fever: How to Shop in a Discounted World" by Mark Ellwood

In this playful, deeply researched book, journalist Mark Ellwood takes a trip into this new landscape. He shows how some people are, quite literally, born to be bargain junkies thanks to a quirk of their DNA, and uncovers the sales-driven sleights of hand that sellers employ to hoodwink unsuspecting buyers.


The New Rules of Retail

"The New Rules of Retail: Competing in the World's Toughest Marketplace" by Robin Lewis, RMS Board Member, and Michael Dart

Industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail.


Why We Buy

"Why We Buy: The Science of Shopping" by Paco Underhill, RMS Member, and frequent guest speaker

Retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world’s emerging markets.

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What Women Want

"What Women Want: The Science of Female Shopping" by Paco Underhill, RMS Member, and frequent guest speaker

Paco Underhill reports on the growing importance of women in everybody’s marketplace—what makes a package, product, space, or service "female friendly."


Branded!: How Retailers Engage Consumers with Social Media and Mobility

"Retail's Seismic Shift" by Michael Dart with Robin Lewis, RMS Board Member​

Today's technology-savvy consumers are constantly using social media to share their views--often from their phones, from a store’s aisle--of a retailer's quality, products, pricing, and services. In Branded!, Lori Schafer and Bernie Brennan show retailers how to "get inside customers' heads" as a result of this whole new digital method of listening and engaging with consumers.




At our December 2015 meeting, we honored Lloyd Lippman (right), president of Career Management International, who served as president of RMS’ Board of Directors from 1996-2014. Larry DeParis, current RMS Board President, presented Lloyd with a plaque to commemorate the occasion.



Former President of RMS' Board of DirectorsLLoyd Lippman and current RMS Board President Larry DeParis

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