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Wednesday, July 29, 2026
The Gen Z Playbook: Culture, Community, and Commerce
12:00–1:00 PM ET

Join us for a timely and insightful webinar on July 29 at 12:00 PM ET, focused on Gen Z.
Gen Z and Gen Alpha aren’t just the next consumers—they’re reshaping the rules of retail in real time. Join the Retail Marketing Society on July 29 at 12 PM ET for an inside look at how these emerging generations shop, what drives their decisions, and why culture, community, and values matter more than ever. Featuring insights from Olivia Meyer and James Turco of the Z Suite and Taylar Gomez, CEO & founder of Syft Inc., this webinar will decode the mindset behind the spend—and what it means for brands navigating the future of retail.
The session will open with Patrick McKeever, Founder and Principal, DoR Consumer Research and RMS Board Member, who will provide a macro view on the state of the consumer and the retail environment, setting the stage for the discussion to follow.
Fees:
RMS Members: FREE
Non-members: $50
Date: Thursday, July 29, 2026
Time: 12:00-1:00 PM ET
Location: Virtual
* If you're not an RMS member, now is the time to join.
Benefits of membership include: free webinars, reduced rates on meetings and conferences; complimentary attendance at our in-person networking events; and a Membership Directory for networking purposes.
