For 100 years, retail was designed for the car—buildings and malls to travel to. It is now being redesigned for the mobile smart device—to travel with consumers. In a fully connected world with an incredible over-abundance of material goods, the drivers of retail success and what consumers value are being radically redefined.

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Almost anything, anywhere can be ordered, delivered, or picked up instantaneously, often customized to personal preferences, and for no extra cost. The smartphone has created a world of limitless consumer expectations and logistical possibilities. So how much further and where can it go? What will the retail experience look like in 10, 20, or even 50 years, and how should companies—big and small—be preparing? Industry experts Michael Dart and Robin Lewis identify the driving trends in our economy that will shape the future of retail and determine who wins.

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"Retail’s Seismic Shift" is your lens to the future—where “everything is headed to free,” where experiences and values matter more than the product, and where distribution starts and ends with each consumer as a “universe of one.” The emergence of the technologically empowered young consumer, the primacy of access over ownership, and the enjoyment of experiences over the consumption of material goods will force retailers to transform their offerings—all while grappling with societal fragmentation of lifestyles, fear of fraud and surveillance, and the rise of AI.

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In their previous book, "The New Rules of Retail," Dart and Lewis predicted nearly every defining characteristic of today’s marketplace—and the industry snapped it up in two editions. Here, they do the same for the next era, in which retailers will have to be ready for anything.