12:00 noon-1:00 pm EDT

Wednesday, August 19, 2020

The Luxury Consumer:

With All That Money to Spend, 

What Will She Do?

The mindset, attitudes and behavior of luxury consumers are undergoing a seismic shift.


Prior to COVID-19, expenditures on experiences and travelling were on the upswing. But now, with no place to go, with traditional retail venues under siege, with supply chain challenges impacting product availability, what will motivate consumers with generous discretionary incomes to part with their dollars?

In May and June, Gundell & Company and Landes Advisors joined forces to conduct focus groups and in-depth interviews with women ages 40-59, living in New York City, East Hampton, Dallas and Los Angeles. Average household income: $500K+. Annual spending on apparel and accessories: $50,000+.

Join us for a look at the findings and their implications for marketing to the luxury consumer in both the immediate and future retail environment.


RMS Members: $10

Guests: $75*

Date: Wednesday, August 19, 2020


Time: 12:00 noon-1:00 pm EDT


Dail-in instructions will be emailed one day prior to the event. This webinar will include an interactive

Q & A session.

* If you're not an RMS member, now is the time to join. Join now and your membership fee will include complimentary attendance at this webinar.

Benefits of membership include: reduced rates on webinars, meetings and conferences; complimentary attendance at our Roundtable online discussions; "Top Takeaways"-capsule summaries of most meetings and webinars; Membership Directory for networking purposes.


Jane Gundell


Gundell & Company

Jane is a leading marketing strategist and researcher who combines an instinctual understanding of brands and the people who buy them with a passion for problem-solving. She started Gundell & 

 Company in 2000 to bring market-based insights to her work in strategic planning and marketing.


Over her career, Jane has developed an expertise in a broad range of categories but is best known for her work in luxury and high net worth individuals, working with Tiffany & Co., Neiman Marcus, Saks and Ralph Lauren. Other clients include American Express, AT&T, Time Inc., HBO, Rockefeller & Co., Revlon, L’Oréal and Samsung.  


Gundell & Company’s market research work encompasses a broad qualitative toolkit, including traditional, digital, ethnographic and innovation/ideation.


“Tell me something I don’t already know” is the guiding principle of Gundell & Company. Jane works at every step to make sure she brings new insights, valuable information and a deep understanding to our clients, delivering it in a way that shows a clear and actionable path forward.

Faye Landes


Landes Advisors

Faye is widely recognized as an expert on consumer, trends and related investments. Faye spent over 20 years as an equities analyst at leading firms, including Sanford C. Bernstein and Ziff

Brothers Investments. She was ranked #1 in the Institutional Investor Magazine survey (Footwear and Apparel category) for several years. Since 2015 Faye has been investing in emerging footwear, apparel, accessory, e-commerce and fitness companies and advising their CEOs on growth strategies and scaling.  She has appeared on CNBC, Bloomberg TV and other media outlets well over a hundred times and has presented to executives at conferences all over the world.


As an analyst, Faye was noted for her skill at recognizing companies’ value creation and destruction well ahead of the stock market.  She was fortunate to follow and recognize the potential of some of the world’s greatest companies, including Amazon and Nike, from the time that they were a tiny fraction of their current size. 


Faye has served on the board and finance and endowment committees of SAR Academy/ High School, a 1600 student school in Riverdale, New York, for many years. She is also on the endowment committee of Sharsheret, a national breast cancer advocacy organization. 

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