The Retail Marketing Society is thrilled to present a conversation with Lauren Sherman
and Chantal Fernandez, the authors of Selling Sexy: Victoria’s Secret and The
Unraveling of an American Icon.
During this virtual conversation, the authors will provide their insights on the story of
Victoria’s Secret’s rise from a tiny chain of boutiques to a retail phenomenon with more
than $8 billion in annual sales at its peak before the brand’s tight grip on the industry
finally slipped. Lauren and Chantal will highlight perspectives from their interviews with
VS leaders and partners on the successes and stumbles of the iconic brand, and you’ll
hear how Victoria’s Secret has made an important strategic pivot to regain the love and
trust of its customers.
You must register in order to participate in the webinar. Once registered, we will send you an email with the Zoom link.
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$0.00Price
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