12:00 noon-1:00 pm EST
December 16, 2020
to the New Normal
As we head toward the new normal, the retail community is faced with a new set of challenges. Along with this comes a new world of creative and engagement opportunities for both brands and retailers to connect with a discerning consumer who is looking for real value while open to transformative experiences.
As we hit the brakes, individuals are going back to value, purpose, and community in the biggest reset of the century. As unrest rocks the country, brands are left with no choice but to lead through smart innovation and rapid shapeshifting.
Join us as we explore the changing sociocultural and creative landscape and how brands and retailers can thrive through more meaningful strategies.
Our Subject Matter Expert is Roberto Ramos, Founder and CEO of The Ideatelier, a cultural innovation consultancy working with Fortune 500 companies and entrepreneurial brands of all sizes.
BONUS SESSION: Beginning this month, our webinars will include a short, up-to-the moment summary of the latest goings-on in retail. Our Subject Matter Expert is Patrick McKeever, Jr., President and Founder of The Daily on Retail.
SUBJECT MATTER EXPERTS
Founder & CEO
Roberto brings over 20 years of innovative creative and marketing experience to some of the world's leading culture-shaping brands. He is driven by a desire to understand what inspires people, the shifts in culture at large, and the creative opportunities to connect consumers and brands.
RMS Members: $10
Date: Wednesday, Dec. 16, 2020
Time: 12:00 noon-1:00 pm EST
Dail-in instructions will be emailed prior to the event.
* If you're not an RMS member, now is the time to join. Join now and your membership fee will include complimentary attendance at this webinar.
Benefits of membership include: reduced rates on webinars, meetings and conferences; complimentary attendance at our Roundtable online discussions; "Top Takeaways"-capsule summaries of most meetings and webinars; Membership Directory for networking purposes; and Face to Face Fridays, a bi-monthly online networking session for members only.
Roberto owns and leads his own branding innovation studio (www.theideatelier.com) with a focus on helping lifestyle brands seize their next consumer and creative opportunities. His services include trend forecasting, product development, strategic planning, branding strategy and identity, campaign and performance marketing, and content development. Roberto also works directly with C-level clients to inspire and align their internal teams around culture-focused opportunity spotting and creative innovations.
Most recently Roberto worked as the SVP of Brand Innovations at The Doneger Group, the leading global lifestyle forecasting and product development firm for the fashion and lifestyle industries. He has also served as Managing Director at Lowe Profero, a leading global digital advertising agency, and the acquirer of the advertising agency he co-founded, The Vox Collective. Before launching his own advertising agency Roberto worked in senior strategy and creative positions at some of the leading global communications firms within the IPG and WPP holding companies. Focus areas included strategy and creative strategies.
Roberto is an acknowledged influencer voice in branding and marketing, with his perspective featured in media including Bloomberg, Adweek, AdAge and The Huffington Post. He also sits on the board of the Retail Marketing Society and the Fashion Institute of Technology. Roberto is a graduate of Cornell University and is fluent in English, Spanish, French, Portuguese and Italian.
Patrick McKeever, Jr.
Founder & CEO
The Daily on Retail
Patrick has followed retail for more than 20 years. Prior to found Wall Street 313 LLC and The Daily on Retail in late 2018, he spent 11 years as a managing director, senior analyst and consumer sector head at MKM Partners. He has received a number of professional awards, including 2nd place in Multiline Retail for both
stock picking and earnings estimation in the 2016 Thomson Reuters poll. He was awarded Top Stock Picker in Multiline Retail in the same poll, has been recognized in the Greenwich survey and has performed well in the institutional money manager voting process. He appears on CNBC and other networks to discuss retail and has been quoted extensively by industry publications and the financial press. Patrick started his career in equity research at Credit Suisse in New York. He is a graduate of Boston College and also has an economics-focused master's degree.