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12:00 noon-1:00 pm EST on Zoom
February 22, 2023
Benefits & Risks
Celebrity endorsers and influencers have become increasingly important to retail and consumer brands who use them extensively in advertising and social media to drive sales and gain new customers. But if all doesn’t go well with these endorsers and influencers, what started out as a wonderful asset can quickly become an awful liability.
Join us as our panel of Subject Matter Experts (SME) will discuss how, with the dynamic growth of social media platforms in the past few years, the use of endorsers and influencers has evolved. They will provide us with anecdotes of successful and unsuccessful campaigns that relied on celebrity endorsers or influencers.
Our SME’s have extensive experience and expertise dealing with all aspects of these relationships, and we are thrilled to have them:
Christiane Schuman Campbell, Partner, Duane Morris LLP, counsels clients on development, management, and protection of their most valuable assets: their brands. She serves as a team lead for the Duane Morris Fashion/Retail/Consumer Branded Products industry group. Christi partners with clients that range in size from start-ups to leading global franchises, in a wide array of industries, including fashion, jewelry, luxury, and consumer goods. In the luxury and consumer goods space, Christi has extensive experience negotiating co-branding and license agreements, particularly with respect to brands using celebrity talent for branding and endorsements.
Leanne Perice, founder of MADE BY ALL, an industry leader in digital talent management and the branding landscape, representing the industry's most innovative creators, influencers and celebrities. With clients that reach over 600 million consumers, they recognize the limitless rise of digital voices and marry their clients with strategic partners to craft impactful moments and long-lasting partnerships. Leanne also serves as an advisor to several companies and has developed a social venture division focused on partnering with CPG brands and tech startups. She works with top agencies and Fortune 500 brands, such as: Procter & Gamble, Amazon, PepsiCo, Walmart, NFL, T-Mobile, Walt Disney and directly with all the top social media platforms.
RMS Members: $10
Date: Wednesday, February 22
Time: 12:00 noon-1:00 pm EST
Dail-in instructions will be emailed prior to the event.
* If you're not an RMS member, now is the time to join. Benefits of membership include: reduced rates on webinars, meetings and conferences; complimentary attendance at our Roundtable online discussions; "Top Takeaways"-capsule summaries of most meetings and webinars; Membership Directory for networking purposes; and Face to Face Fridays, a bi-monthly online networking session for members only.
Bruce Ross, President and CEO of Celebrity Fashion Group (CFG). Based in LA, the agency combines the power of celebrity, fashion, media and event marketing to offer a fully integrated, turnkey solution for developing exclusive celebrity-branded products. Clients have included Rafa Nadal, Cristiano Ronaldo, and Lauren Conrad.
Our webinar will kick off with a short, up-to-the-moment summary of the latest goings-on in retail. Our Subject Matter Expert is Patrick McKeever, President and Founder of The Daily on Retail.
Richard Baum is the Managing Partner of Consumer Growth Partners (CGP), a private equity investment/independent sponsor and advisory firm with an exclusive focus on middle-market specialty retail and non-perishable branded consumer products companies. Richard is President of the Retail Marketing Society.